Business culture is embedded in all communication transactions within a business, between businesses, and with clients. Communication behaviors are central to how a business establishes and develops relationships and displays cultural values. A positive and productive business culture is critical for employee retention, an engaged business operation, and productivity. Corporations and small businesses alike benefit from a strong organizational culture. The result is a clarified network of communication, an empowered workforce, and an evident core identity.

People typically identify business culture through the mission statement, goals and codes of conduct that have been established by the company. Where you can identify some elements of culture through the stated mission, the real culture of the business lies in the communication environment within a business. When businesses establish a clear network of communication and are transparent about the expectations of communication, the culture dramatically improves. When there is a positive business climate, productivity will be enhanced and you will be more profitable.

Here are a few general ideas about how you can improve business culture.

1. Manage Conflict
Conflict is a natural part of a business culture. Conflict can be the catalyst for positive change in the workplace but it can also destroy relationships and processes within the business. It is best for employees and supervisors to handle these conflicts with a quick and open approach. The conflict stays isolated and employees witness the approach as fair and objective.

When businesses have a positive culture, conflict within the organization decreases because employees are empowered take control of their own workspace.

2. Have a collective and unified culture
The culture of a business is determined by owners, supervisors and employees. Involve all levels of employees in the discussion of culture. When everyone is involved with the process of articulating the business environment, there is more investment. More involvement from employees creates more dedication and a collaborative environment.

Supervisors, owners, and employees of businesses must also be open to this feedback. This transparency and openness will create a business environment that is dynamic and flexible for to confront challenges when they emerge.

3. Cultivate strong relationships
If you are a business with many employees, invest time and resources to create a collaborative and supportive atmosphere at work. Recognize workers for their accomplishments, trust employees with projects, encourage a collaborative environment, and inspire employees to be involved with business processes. These methods will help employees feel more engaged and connected during work.

If you are an independent business owner, give the relationships with your clients significant attention. Be transparent through your business processes, engage them in a candid discussion of your service, and be honest in your transactions. Referrals and return business are critical for small business owners. Separate yourself from your competition by being memorable, personable and a trusted.

Business culture collectively displays the values and behaviors that are central to a company. This communication is the first glimpse that a client has before there is a business transaction. This conduct also displays the core ethics of a business. Clients and employees stay loyal to companies that align the culture of their company with their established mission.

Let’s create custom strategies to address the communication network and culture of your business. We can explore how to make your business more productive and profitable through an investment in your culture.