Consumer behavior has changed in the past few months. While purchases are currently centered on the most basic needs, people are shopping more consciously, buying local, and are embracing digital commerce. To manage isolation, consumers are using digital to connect, learn, and play—and they will continue to.

Consumers are responding to the crisis in a variety of ways. Some feel anxious and worried, fueling panic-buying of staples and hygiene products. At the other extreme, some consumers remain indifferent to the pandemic and are continuing their business as usual, despite recommendations from government and health professionals. Organizations will need to understand how their own consumers are reacting and develop customized and personalized marketing strategies for each target market

Consumers are flooded with information, are looking to make a connection in their business relationships, and be a part of a community. Here are some tips to successfully engage consumers in your own organization.
1) Engage your personality in your marketing
One of the biggest advantages of matching your personality to your job is the greater ease of connecting with your colleagues and clients. Consumers trust people much more than products or services. When a consumer knows about the person and brand behind the service, that increases the business opportunity. When planning your next piece of content, try to write like you talk, lose the cliches, use lighthearted visuals, and add videos!
2) Transparency within your business
Customer transparency is a business practice that values corporate honesty and encourages companies to communicate positive and negative information with their customers. Put plainly, it is a term that encompasses a value system meant to put the customer first, to present them with all of the necessary information so that they can make an educated purchase. Have a clear articulation of what the consumer can expect from a business transaction with you. You are the one that creates a comfortable and trusting atmosphere with your potential and future clients.
3) Discuss the results
What are the direct results of engaging in a business transaction with you and your business? What are the intangible results? When a client is connected to the larger core commitment of your business, referral and return service will increase. You will also engage a new type of customer – people begin to trust you when they know you are invested in creating a solution for them. If you do this, you’ll create a strong foundation for your business.

Let’s create a custom plan for growth in your small business to help you thrive despite the economic condition.

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