




Most entrepreneurs struggle to monetize their expertise
WHY?
Because they focus on skills and knowledge but overlook their most valuable asset.
Their unique genius.
When you try to build a business without identifying what sets you apart, you get stuck—blending in, undervaluing your expertise, and missing opportunities.
Your genius isn’t just what you know; it’s how you think, solve problems, and create impact.
When you unlock it, you don’t just build a business—you build authority, income, and a legacy.
MEET SHELBY JO LONG
Shelby Jo Long is a highly accomplished executive, speaker, and branding strategist, serving as President at the Strategic Advisor Board. With deep expertise in communication, branding, and positioning, she collaborates with some of the world’s most influential brands to build strong frameworks for small business success.
A renowned speaker, international speaking coach, and four-time international best-selling author, Shelby is a leading expert in corporate communications. She works with CEOs, professional athletes, and influencers, providing executive coaching and consulting to amplify their influence and establish a commanding brand presence.

Testimonials
Working with Shelby’s team was a game-changer for our business. They helped us clarify our messaging so that we could truly connect with our ideal clients. Our engagement has skyrocketed, and we’re attracting the audience we’ve always wanted. We finally feel understood—and more importantly, we’re making a bigger impact!
Les Miller
Before working with Shelby’s team, we struggled to stand out in our industry. Their expert guidance refined our brand voice, positioning us as an authority in our space. We have seen a significant increase in media opportunities and high-level partnerships.
Ochner Chiropractic
Making the leap into a new career felt overwhelming—until we brought in Shelby. She helped develop a strategy that not only differentiated us but also made our transition seamless. Thanks to their insights, we’ve successfully entered a new market and gained traction in the marketplace.
Carol Jones
The shift in our internal communication since working with Shelby’s team has been remarkable. They helped us create a brand message that resonates not only with clients but also with our team. Our workplace culture is now more collaborative and aligned with our mission—resulting in a more motivated and engaged workforce.
Trevor Sandifer
We had a great product but struggled to communicate our value. Shelby helped us refine our messaging, making it clearer, more compelling, and incredibly effective. The result? Increased customer trust, stronger sales, and a brand that connects with our audience
Shay Chandler
Programs

The Authentic Genius Program empowers thought leaders to uncover, refine, and monetize their unique expertise into a thriving brand and business. Turn your genius into impact, influence, and income.

The Genius Project helps experts and academics turn their knowledge into a profitable digital course with a clear brand identity and monetization strategy. Transform your expertise into impact and income with our proven framework.

Speak with Influence helps experts and leaders master the art of public speaking to build authority, expand their impact, and unlock high-ticket opportunities. Elevate your voice, refine your message, and step confidently onto the stage and speak with impact to the world.

I SEE YOUR
GENIUS
Unlock Your Genius. Transform Your Future.
In I See Your Genius, Shelby Jo Long unveils a powerful framework for identifying and monetizing your unique expertise. Blending personal insight with proven strategy, she guides entrepreneurs, consultants, and thought leaders in unlocking their genius, developing monetization strategies, and building purpose-driven businesses. Whether you’re pivoting careers or launching a consultancy, this book is your roadmap to transforming ideas into income and making a lasting impact.