Shelby Jo Long
Shelby is President/Global Partner at the Strategic Advisor Board, where she specializes in helping leaders unlock their competitive edge through strategic communication. She’s the creator of the CORE Leadership Framework™—a proven system that transforms workplace conflict into innovation and drives measurable culture change.
A professional speaker, international speaking coach, and four-time international best-selling author, Shelby works with CEOs, professional athletes, and influential leaders who are ready to embrace the debate and lead conversations that matter. Through CORE, she helps organizations move beyond consensus-driven decision-making to build cultures where dissent drives better outcomes.
In all of her work, from keynotes to executive coaching, Shelby focuses on one thing: turning communication into your secret competitive advantage.
Portfolio of companies
President/global partner
A strong foundation prepares your business to grow and scale. With a powerful partner behind you, you get a thriving business, an inviting brand, and a rapid revenue growth strategy.
- You stay at the front; you are the innovator as you serve more people.
- Your brand influences and expands its reach as our team designs solutions.
- Your network of strategic partners expands as SAB introduces you to people you need to know.
Founder and CEO
Cadence Speaker Academy is a premier speaker bureau dedicated to elevating powerful voices and placing dynamic speakers on stages across the nation. We connect thought leaders, changemakers, and experts with opportunities to inspire, educate, and create impact through speaking engagements. Whether you’re a speaker looking to grow your reach or an organization seeking a compelling voice, we set the cadence for meaningful conversations.
Founded and led by visionary entrepreneur Shelby Jo Long, the Academy reflects her passion for amplifying genius and building legacies through the power of public speaking. As CEO, Shelby leads the charge with purpose and precision—mentoring speakers, forging key partnerships, and ensuring each voice placed on stage has the opportunity to spark transformation.